Skybags
Role: Creative Conceptualization, Copywriting, Creative Strategy
Social Media Creatives
OOH Campaign for 'Class of 2023' Backpack Collection Launch
Aided with the creative conceptualization and art direction for the #KeepTrending collection
Friendship Day Campaign Film -
#FindYourTribe
The idea here was to showcase Skybags backpack as that one unifying factor, that brought two strangers together as friends, despite their differences.
Doesn't matter if you like Marvel and they're into KPOP, the one thing that ties you together, is your cool drip, thanks to your backpack.
Hence this friendship day, #FindYourTribe with Skybags.
Monsoon Campaign - #SplashingMemories with Skybags
As a first for the brand, we leveraged AI and parallax animation to help our audiences experience the different moods of monsoon, with their fav companion by their side - a Skybags backpack. The entire series was curated from the POV of a Skybags backpack, thus making it interactive and engaging.
Engaging Reels
