Kindle
(Sample Project)
Challenge: Kindle wants people to read more. Write print ads that would catch attention.
​
Solution: Different life problems, one solution- Kindle.
​
Role(s): Research, Campaign Ideation, Creative Conceptualization, Copywriting
Print Ads
1. Travel Diaries:
Want a Change of View? Then, Change your View, with Kindle.
(Illustration of a person holding a Kindle in their hand while they're teleported to a different place)
​
2. “Hey, what’s up?”
“Uh nothing?“
Need a Conversation Starter? Start Reading with Kindle.
​3. You’ll never be alone again.
Meet new people everyday, all at your fingertips, with Kindle.
(Illustration could include several characters in the person’s room while they read)
​
4. Want a Fresh Start?
Turn a New Page, with Kindle.
​
5. Meet someone new, every time you come to an end.
Only with Kindle.
​
6. #reKindle your Childhood love.
From Panchatantra to Jeffrey Archer.
Read, with Kindle.
​
7. “The End.”
That story came to an end,
But it marked the beginning of something new.
Experience New Beginnings, with Kindle.
​
8. New People, Places and Pixels. All at your fingertips, with Kindle