Gokarna Tourism
(College Project)
Challenge: Build the Brand Strategy from scratch and include Media Elements in the Plan.
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Solution: We decided to go down the Road not Taken; by choosing to come up with a holistic Brand and Media Management Plan for a 'Place', instead of a 'Product' or 'Service', and narrowed down on the unexplored beauty of Gokarna.
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Role(s): Research, Campaign Ideation, Creative Conceptualization, Copywriting for TVC, Radio Jingle, Spotify Ads among others.
Advertisement
Something Old, Something New, a piece for everyone to Explore!
Conceptualized and edited the Advertisement, keeping the essence of this place in mind.
(Please turn on the audio for a better viewing experience)
Radio Jingle
Penned the lyrics and attempted to take my bathroom singing to another level by recording this Jingle. The reason why this song fits Gokarna’s vibe is because our Dil is Bechara for Gokarna!
Dil Bechara
Kehta hai go to Gokarna
Ooo Dil Bechara
Kehta hai go to Gokarna
Kehta hai Gokarna
Koi toh batade kyaaa karun
Koi bata de kaha jaun
Dil Bechara
Mere jaisa paiso ka maara
Go mein joda K A R, mererko jana hai Gokarna
Udhar se jaana Paradise Beach, jaake paana hai Nirvana
Dil Bechara
Starry nights se Dil Bikharna
Dil Bechara
Water Sports in some Jharna
Ooo Dil Bechara
Kehta hai Go to Gokarna
Kehta hai Gokarna!
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Spotify Ad
A new approach to audio advertising; ASMR was used to teleport you to the beaches of Gokarna, in the midst of divinity, all while listening to your regular tunes.
USP
With prices lower than your monthly shopping bills, Gokarna boasts of beauty at affordable and budgetary rates.
Hence, I took the bait, and branded the USP with that in mind.
(Hover on the image to reveal the same)
Your Pocket Friendly Getaway!
USP
Main Messaging
Revolutionizing our idea of the ‘Ideal destination’. Hence, after some brainstorming, my team and I came up with: ‘Rethink. Reimagine. Reroute.’
