Durex
(Sample Project)
Challenge: Durex wants to leverage April fool’s day as a topical day. What can they do?
​
Solution: The idea was to use satire to drive the point home while maintaining the brand tone.
​
Role(s): Research, Ideation, Creative Conceptualization, Copywriting
Social Media Post Ideas
Idea 1)
​
Creative: Ronald McDonald sitting with a tray in his lap containing a Sausage Burger and Durex Condoms as toppings.
Caption: Even clowns cover their sausages. #FoolAround but don’t be a Fool.
Idea 2)
Creative: The Clown from IT is shown holding a single balloon (akin to a sperm), waiting to escape. It is a silhouette illustration.
Caption: Don’t be a Clown, it takes just one Balloon to burst the Bubble. #FoolAround but don’t be a Fool.
Alternate Caption: Be penny wise now, pound foolish(ly) later. #HappyFathersDay