Challenge: The Indian market is teeming with fake Amla products that pose a threat to Dabur Amla Hair Oil products. The brief was to establish a clear differentiation for our product vs the fraudulent photocopy products.

Solution: We highlighted the inimitable 'Dhakkan' of the Dabur Amla bottle, in order to draw differences between Dabur Amla and fake products, by inciting FOMO in our audiences with 'Dhakkan banne se bachna ho, toh Dhakkan dekhna mat bhulna' 
 

Role: Responsible for conceptualizing and writing snackable Thumbstoppers, introducing our audiences to the #DhakkanGang