Battlegrounds Mobile India (formerly known as PUBG)
(Sample Project)
Challenge: PUB-G is relaunching in India with a rap. Write the rap.
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Solution: 'Apna Time Aayega' has been the Rap Anthem of the nation since 2019. With its target audience being Gen-Z and Zillennials (late Millennials), this would resonate with everyone who's been a fan of this game.
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Role: Research, Ideation, Creative Conceptualization, Copywriting
BGMI Rap
Kaun bola Battlegrounds waapis nahi aayega?
Kaun bola, Kaun bola?
Apna Time Aayega!
Uth ja apne bed se
Tu kud ja ab Loot ki talaash mein
Tayari kar uss din ki
Jab squad tu banayega
Aayega, apna time aayega
Tere jaisa PRO player kisi
Clan ko na mil payega
Yeh frag grenade ka jwala
Enemy ki gardane piglayenga
Jitna tune loota hai
Utne se hi toh maarega
Chicken Dinner ka Khwaab
Toh noob ko sataayega
Level 3 se Zinda tu rahega
Toh dusro ko AKM se dafnayega
Ab Pochinki mein jeene de
Groza se kabr yehi khodenge
Har backpack ko cheerenge
Hum Rank Rank bhi cheenenge
Sab kuch mila Kill Count se
Ab maza aayega jeene mein​
Kyun?
Kyunki apna time aayega
Tu khaali haath aaya hai
8x ghanta lekar jaayega
Apna time aayega
Apna time aayega
Apna time aayega
Tu Sanhok mein aaya hai
Ab tu headshot khaake hi jayega